Transfer is executed

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Instruction of the leader of the division of sales (commercial director). 

1. General (basic) considerations:  

1. To daily control the financial revolution of enterprise.
2. To check the correspondence of prices in the price list of company.
3. Attentively to follow the outgoing flow of documents - extraction of calculations, additional and other documents, which reach to clients.
4. To accomplish commissions and tasks, manufactured by the basic key colleagues of company, first of all general director and chief accountant.   

2.Basic task.

1. Sale of goods is direct basic problem. Sale of goods is divided into several stages: the advertising of goods in accordance with selected advertising strategy of company, direct straight contact with the client (straight sale on the telephone or in the office of company), the transfer of transaction for the completion to the executive colleagues of company - to managers, who control dispatch, the formulation of the problem managing by storage and to transport companies - expediting and the like in the case of the absence of the above-mentioned colleagues - leader assumes all responsibilities of colleagues upon itself - before the final completion of sale (signature in the report- transfer of goods and invoice), further prior to fulfilling of guarantee obligations and subsequent interrelations with the client, in accordance with selected strategy of company.
2. Since the advertisement of goods is basic task, then in accordance with selected strategy - advertisement through the network the Internet - it comprises a basic fraction of the time of leader in the established graph of operating time by Director-General.

3.Advertisement of goods.

1. In the network the Internet at the given moment the basic method of advertisement is corporate site (representation). Site - this the totality of information is convenient for the user (client) and is corresponded correspond to standards and rules of the Internet and main search systems. On the site the price list with the last changes, description and the photograph of goods which correspond to specifications in goods, must be present.
2. Since the contemporary Internet represents the dynamic structure of the transmission of information, then the site of company must be dynamic.
3. The advertisement of goods into the Internet is divided into three basic parts: Informativeness of site (description and of photo), the technical correspondence of site, and convenience by the use of site (to [yuzabilliti]). And the certainly subsequent Audit.
4. The informativeness of site includes well accessible to the reader complete description with the photographs of the sold goods. Urgency of price list.
5. Technical correspondence is implied by itself: Necessary modification of the indexed page of site. Composition of the keywords and descriptions. Registration in the basic catalogs of network, including “paid services of catalogs”. Monitoring the competing sites. Connection of the necessary scripts and programs. Conducting direct hit. Supply of declarations to the paid resources. Connection to the partner programs. Tracking of statistics and the necessary optimization of the content of site.
6.  To [yuzabilliti] (convenience for the client) includes the design of site, i.e., this is the totality of the components of the site of the graphic and text information (its arrangement and readability) expressed in the effectiveness. For example, the site of our company, which sells equipment must be strict and technical characteristics must correspond precisely to specifications to the equipment, the photographs of goods must clearly demonstrate the advantages of goods, its functionality, and have complete agreement of goods, [nedopuskaetsya] the nonconformity of forms and components in the photograph and directly goods.

4.Audit the site

• With the Audit site is considered fundamental characteristic - profit, obtained from the use of a site and in accordance with this the subsequent analysis for an increase in the profit.
• With the Audit site it is necessary to check all entered reclamations from the clients and to bring into correspondence entire information. Constantly to increase and to assign on the site audience, to daily control all changes, proceeding on “working” segment of market.  

5.Development of strategy of the development of company (business plan)

• Strategy of company is developed by the key colleagues of the company: by Director-General, by chief accountant, by business manager and by executive director (chief manager). The plan of company enters into business: the analysis of financial of turnover and the concrete solutions for an increase in the profit, the decrease of the risks of enterprise and the prognostication of the turnover of company.  Into strategy of development enters also the development of the effective diagrams of work inside the company - effectiveness of the work of colleagues, reduction in the expenditures on the content of areas and optimization of activity inside the company.
• Business introduces the plan of company and assumes finally - the general director of company.
• Chief accountant corrects business plan in accordance with the acting financial legislation and taking into account optimization the business of plan - for an increase in the profit.
• Business manager introduces key proposals into the business plan, on the basis of statistical (actual) data, obtained as a result of his work. Financial turnover forecasts and works out basic solutions for an increase in the profit of company.
• Chief manager develops the internal diagrams of commodity turnover in the company, he optimizes the transport activity of company, it directly proposes the solutions for an increase in the profit of company.